The Life You Save

Quoted in its entirety the slogan is, "The Life You Save May Be Your Own." All of our readers, no doubt, know that this slogan is used to strive to bring about more sanity in our driving habits and to keep down the mounting toll of lives that are lost daily on our highways. The slogan makes a direct appeal to the motorist to consider that he endangers his own life as well as that of others when he drives carelessly. Quoted in its entirety the slogan is, "The Life You Save May Be Your Own."...